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In lieu with the celebration of Operation Gratitude’s shipment of 250,000 care packages to US Service Members deployed in combat, the Tri-State Jeep Dealer’s Association has donated a new Jeep with quality Jeep brakes for the recipient of Operation Gratitude’s milestone Quarter-Millionth package.

The key to the new Jeep will be handed at a pre-game ceremony at Shea Stadium on July 15, 2007 Sunday. A Jeep representative will deliver the symbolic key of the 2007 Jeep Patriot Limited to the Operation Gratitude which will be included in the actual 250,000th package. This will be hand-delivered by a US Postal representative to the Military Post Office at JFK Airport for shipment overseas.

And to further support the Operation Gratitude’s mission, Tribune Broadcasting’s CW11/WPIX, together with the New York Mets, and Jeep will launch the “2007 Letter Writing Campaign” wherein one lucky writer’s letter will be chosen at random to be sent to a recipient of Operation Gratitude’s 250,000th package. The winning writer together with the US Service member who receives the 250,000th package will each be awarded with a brand new 2007 Jeep Patriot Limited.

How to join? All letters to US Military members deployed overseas can be submitted at CW11.com/Jeep. Each of these letters will serve as an entry form for the contest.

According to Eric Neilsen, President of the New York Dealer Association, “We are proud and humbled to contribute to a great organization like Operation Gratitude that does so much good in support of our troops. The Jeep was originally developed to serve our military and we are very pleased to be able to continue this tradition in a small way.”

The start of the Letter Writing Campaign will be announced at the Shea Stadium on Sunday, July 15, 2007 as part of the Military Appreciation Day held in honor of all US Service Members. Aside from the contest, Mets cap will also be given to the first 25,000 fans to arrive at the stadium courtesy of Jeep.

Guest and participants are also encouraged to bring items which will be collected to form a large care package for Operation Gratitude. Some of the acceptable items for donation include phone cards, DVDs, CDs, Beanie Babies, disposable cameras, batteries of various sizes, baseball caps, and sealed lip balms. There will also be Jeep displays at Gates A, C, and E.

The contest for the Jeep Patriot prize will run through September 17 to conclude in a pre-game ceremony which will be held again at the Shea Stadium on September 30, 2007. Also included in the program will be the announcement of the CW11 letter-writer winner and the Troop recipient of the 2007 Jeep Patriot Limited.

Tickets for the Military Appreciation Day are available at Mets.com or LosMets.com or you may call 718-507-TIXX.

DaimlerChrysler AG’s Chrysler Group division has recently launched an aggressive advertisement campaign to promote the newly redesigned Jeep Wrangler. Included in the promotional campaign for the Jeep Wrangler is the company’s partnership with Trans World Entertainment, a company that operates retail entertainment stores for prerecorded audio and video products. In addition, Trans World Entertainment operates their retail stores named f.y.e. (For Your Entertainment). Trans World Entertainment currently operates more than 800 f.y.e stores all over the United States, making it as the largest retailer in the nation for the entertainment category.

According to Chrysler, “the promotion made sense for Jeep since a large portion of f.y.e.’s customers are young men aged 18 – 34, the demographic coveted by Jeep for the Wrangler”. The promotional campaign for the newly redesigned Jeep Wrangler includes a contest that will give a chance to f.y.e. customers to scan a barcode for them to be able to have an entry in the raffle contest, where the grand prize is new Jeep Wrangler. Moreover, Jeep will also conquer the listening and viewing stations (LVS) at f.y.e. by delivering advertising materials and draw the attention of customers. LVS are so popular and unique for f.y.e. It allows customers to view scan the barcode and view a sample of the contents found on their chosen audio CD, DVD, or game through LCD screens placed in f.y.e. stores.

In addition, f.y.e. customers can view the marketing ads for the Jeep Wrangler in two ways, one on the barcode printed at the back of the entry booklets where they could scan it and see if they won the brand new Jeep Wrangler with Jeep Repair Manual. The other way is when they scan the product (e.g. CD, DVD, or game) at LVS, the Jeep Wrangler ads will be displayed.

“Customers love the LVS stations. They spend a lot more time in the stores, browsing and sampling products”. said Barry Burmaster, Director of Marketing for Trans World Entertainment.

“We had over 700,000 scans of the booklets, which we thought was pretty good since it represented around a 40% entry rate, but we had 17.8 million Wrangler ads delivered with the product scans which greatly exceeded what we expected. Our stores are all about entertainment so if the spot is not entertaining it simply will not work as well and might even meet with consumer resistance,” he explained.

Meanwhile, other marketing campaign for the Jeep Wrangler include store associates in Jeep tee shirts, Wrangler presence on the f.y.e. web site, Jeep integration with the retailer’s e-marketing communications, Jeep integrated into the fuse TV show, and a Jeep Wrangler tag on f.y.e.’s national radio spots.

March 6, 2007 was the debut of the latest online games released by the Jeep brand: the Jeep Geocaching Challenge and The Goonies: Return to Astoria (an adventure game based on the 80s movie). Both games are first person games where you get to ride and drive 4×4 all-terrain Jeeps and intermingle with different environments and clients. The games are both downloadable and it requires Windows XP with a decent video card and tons of RAM.

In Jeep® Geocaching Challenge, player must face and overcome a variety of realistic terrains and fantastic weather effects to seek the cache in order for the player to advance on the next level. There are four capable 2007 Jeep® models to help you with the adventure—The Grand Cherokee Limited, Liberty Limited, and Wrangler Unlimited Rubicon. Every level that has been successful, player will earn perks, like gaining a spot on the game’s Global Leader Board and you can have the power to open postcards that you can send to your friends through e-mail. With the help of all the four all-terrain 4×4 vehicles, you cannot think of losing the game.

In Goonies: Return to Astoria, you can turn back in time and relive the scenes and characters made popular by the hit movie the Goonies (same as the game’s title) during the ‘80s. A player is provided with a modern Jeep® Wrangler. Just step through the Jeep door and a brand new legendary world and adventure awaits you.

The game has downloadable and sharable hip ‘80s soundtracks. Both games demonstrate the power of all 4×4 all-terrain vehicles. It reveals that any type of environment is effortless when it comes to hard-hitting adventure, long stretch drives and just a simple highway cruise.

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