Used Jeep – Appealing to the British
Pete Ridgard
In terms of Pan-Atlantic success, some imports from the United States to Britain do slightly better than others, it has to be said. The imports that have made a huge impact are things like Teenage Mutant Hero Turtles, Boy Bands, Skateboarding and Ice Cream with cookie bits in it. Things that have faded badly or failed to make any impact whatsoever include MC Hammer and a great number of large and rather unwieldy cars.
Amongst the culprits in the automotive category sits Jeep; who have spent decades manufacturing cars that more than suit the American sensibility of ‘Big is Better’. This mentality doesn’t always wash particularly well with the British public, who’s most popular automotive export happens to be the Mini; one of the smallest cars available.
So we’ve established that there are vastly differing opinions on what constitutes the best size of car on each of the opposite ends of the Atlantic Ocean, but this doesn’t really explain why the Jeep’s popularity has begun to sky rocket over the past few years. In fact, the British sales figures should have plummeted hugely due to recession; environmental concerns and the simple fact that we reserved Brits just don’t seem to fall in love with big cars. Despite this logic, Jeep vehicles increase in popularity year on year.
Some of this popularity must be garnered from the Used Jeep market, as the depreciation on American vehicles in Britain seems to slash up to 50% off the original price in just a matter of a few years. These are worrying statistics for those who have just bought a brand new Jeep, but the true bargain hunters would take a look at the used market first.
In terms of Pan-Atlantic success, some imports from the United States to Britain do slightly better than others, it has to be said. The imports that have made a huge impact are things like Teenage Mutant Hero Turtles, Boy Bands, Skateboarding and Ice Cream with cookie bits in it. Things that have faded badly or failed to make any impact whatsoever include MC Hammer and a great number of large and rather unwieldy cars.
Amongst the culprits in the automotive category sits Jeep; who have spent decades manufacturing cars that more than suit the American sensibility of ‘Big is Better’. This mentality doesn’t always wash particularly well with the British public, who’s most popular automotive export happens to be the Mini; one of the smallest cars available.
So we’ve established that there are vastly differing opinions on what constitutes the best size of car on each of the opposite ends of the Atlantic Ocean, but this doesn’t really explain why the Jeep’s popularity has begun to sky rocket over the past few years. In fact, the British sales figures should have plummeted hugely due to recession; environmental concerns and the simple fact that we reserved Brits just don’t seem to fall in love with big cars. Despite this logic, Jeep vehicles increase in popularity year on year.
Some of this popularity must be garnered from the Used Jeep market, as the depreciation on American vehicles in Britain seems to slash up to 50% off the original price in just a matter of a few years. These are worrying statistics for those who have just bought a brand new Jeep, but the true bargain hunters would take a look at the used market first.
